Max Factor Voluptuous False Lash Effect Mascara for more lift and 5x more volume. Create fuller, richer, more lifted lashes for a voluptuous false lash effect. The dual action helix brush not only combs lashes with the longer bristles, but also lifts them upward thanks to the expertly designed fins, and coats lashes perfectly from root to tip. The formula contains plumping beads, which give the appearance of fuller, more voluptuous lashes and bigger eyes, with the look lasting all day and night. The boost tip coats more of the tiny hard-to-reach lashes.