Home Tester Club Choice: Best of women's shampoo

Survey results from 10 March 2019

3,064

Home Testers participated

Most Important Attribute

Leaves hair soft

Brand used most often

Other

Pantene

TRESemmé

Brand Loyalty

Top brand per purchase consideration

Leaves hair soft : Pantene

Dry and damaged hair : Pantene

Volume : Pantene

Value for price : Herbal Essences

Fragrance : Herbal Essences

Leaves skin feeling soft : Dove

Brands surveyed by Testers

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