Always keep this shampoo to use every so often. Great shampoo if you want to remove brassy tones from your hair. It basically works as a light duty toner after bleaching highlights or roots. Just don't leave it sitting on your hair for too long as it WILL tint it purple lol. Seriously. But it washes out so nothing permanent to worry about. It's is also drying as well so use a deep conditioner with it. Give it a try if your hair needs a little refresh back to a cool toned blonde.
Minimizes brass, but only if used without conditioner as it seemed to rinse out the pigment. I like it as an inbetween washes touch up application. Would recommend, but not for your primary source of toning
I have VERY light blonde hair and I use this product on a regular basis to keep my light color fresh, white toned with no yellow or brass. I can’t say anything good about it’s smell it isn’t nice, very old man like, but it works the best out of all the products I have used. Is the drier months of the year I use the conditioner instead of the shampoo to keep from drying out my hair. I leave it in as long as recommender and I find it’s works just as well. I have been using this product for years and have recommended this product to many friends.
0 Helpful vote
Over all a great “lightening” shampoo for the average consumer who doesn’t want to pay the big prices for “salon quality” I would for sure recommend giving it a try. It’s jot for everyone.
0 Helpful vote
I love the smell
I find it doesn’t really tone the hair but the smell is nice
I expected better results for the price I paid. I also felt this shampoo really dried out my hair. It seemed like a concentrated formula by the look of it but it did not tone the yellow brassiness as I had hoped.
0 Helpful vote
For the price of this, you’d think it would do wonders for brassy hair. The scent is too old lady smelling , and the purple doesn’t actually neitralize grassiness. Spend the extra couple bucks and get the John Freida or the provoke purple shampoo. This one is not good
Does the job but at the expense of drying out your hair
I have blonde balayage on brown hair so I used this to tone my blonde (not for gray hair). It definitely toned it and took out the brass however it left my hair VERY dry even after conditioning. Be sure not to leave it in too long or it can turn your hair a but lavender.
I have platinum blonde hair so naturally these kinds of shampoos and conditioners are almost always in my rotation. After a couple tries with this shampoo, altering the time left in my hair each time, I found it didn't do as I had hoped... Still had brassiness left in my hair, although it did clean my hair at least, so there's that.. So in conclusion, it didn't do as I'd hoped as in terms of a purple shampoo, but it did still leave my hair feeling clean.