Home Tester Club Choice: Best of Toothpaste

Survey results from 24 September 2018


Home Testers participated

Most Important Attribute

Anti-cavity protection

Brand used most often


Dant Kanti


Brand Loyalty

Top brand per purchase consideration

Anti-cavity protection : Colgate

Fresh breath : Colgate

Teeth whitening : Colgate

Gum protection : Colgate

Kid friendly : Colgate

Brands surveyed by Testers


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