Customers frequently describe Colgate Active Salt Toothpaste as an effective and recommended product. Many have used it long-term, often since childhood, finding it provides a refreshing and clean feel in the mouth. Reviewers commonly note its ability to contribute to healthy and strong gums, strong teeth, and whiter, cleaner teeth by removing stains. The toothpaste is also praised for its good taste, which can be slightly salty but refreshing, and for leaving breath free of bad odor. Some users report that it helps reduce sensitivity and pain. Additionally, it is considered good value for money, is used by entire families, and is noted for foaming well.