Home Tester Club Choice: Best of sliced bread

Survey results from 17 March 2019


Home Testers participated

Most Important Attribute

Fresh taste

Brand used most often



Mighty White

Brand Loyalty

Top brand per purchase consideration

Fresh taste : Gardenia

Healthy choice : Massimo

Long lasting freshness : Gardenia

Value for money : Gardenia

For kids lunchboxes : Gardenia

Gluten free : Gardenia

Brands surveyed by Testers


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