NEW Colgate® Optic White O2 Aromatic Menthol toothpaste with Active Oxygen Bubble technology - Oxygenated whitening toothpaste that heats to whiten in 3 days.

Experience whitening like you've never experienced before. A revolutionary whitening toothpaste with Active Oxygen bubbles that releases millions of warm, ultra-fine active oxygen bubbles as you brush. Optic White O2 gets absorbed right into your enamel, gently whitening teeth from the inside out. Let your radiant smile shine from the inside out.

Your warming oxygenated whitening begins now - 3 steps to your true radiant smile:

1. Squeeze some whitening toothpaste onto your toothbrush, and begin.

2. When you feel a warm and ultra-fine foaming sensation - it means that it’s working! Continue brushing for 2 minutes to ensure complete cleansing.

3. Rinse, and repeat morning & night. Begin to see a radiant whiter smile in 3 days*.

Shelf life: 2 year

Toothpaste format: Paste

Brushing Tips: (Updated)

Brush thoroughly, at least twice a day for 2 minutes, and rinse.

Not recommended for children 6 years of age and younger. Do not swallow. Spit out and rinse after use. Store at room temperature. (also stated on pack).

Colgate - More than 200 years of expertise

For over 200 years, Colgate has worked to make the world a better place by introducing products that help people lead healthier, happier lives. Colgate builds upon a rich heritage of innovation to develop products such the first oral rinse to prevent tartar buildup, to improving the effectiveness of whitening toothpaste with its Optic White brand, for the use of hundreds of million of people around the globe.