Customers consistently commend Selecta Fortified Sterilized Milk for its pleasant taste and creamy, smooth texture, often describing it as delicious or rich. Many find it suitable for the entire family and appreciate its versatility for various uses, including with cereals, coffee, or in recipes. Its health and nutritional benefits are frequently highlighted, particularly its fortification with essential vitamins and minerals like calcium and Vitamin D. Reviewers also note the product's reliability and quality. Convenience is a significant aspect, with customers valuing its portability for on-the-go consumption, its shelf-stable nature due to sterilization, and its quick, ready-to-drink format. Its affordability and value are also commonly mentioned. Many consumers incorporate it into their daily routine, and some specifically recommend the product. Regarding sweetness, while a majority describe the taste as balanced or "not too sweet," a few reviewers perceive it as slightly too sweet. It is often enjoyed best when chilled. Additional benefits cited include supporting bone health and growth, being easy on the stomach or aiding digestion, and in some instances, promoting better sleep. Some describe its taste as similar to fresh cow's milk or having a vanilla-like quality.