Home Tester Club Choice: Best of Women's Shampoo

Survey results from 10 March 2019


Home Testers participated

Most Important Attribute

Leaves hair soft

Brand used most often



Herbal Essences

Brand Loyalty

Top brand per purchase consideration

Leaves hair soft : TRESemmé

Leaves hair shiny : Pantene

Dry and damaged hair : TRESemmé

Fragrance : Herbal Essences

Volume : TRESemmé

Value for price : Retailer own brand

Brands surveyed by Testers


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