Clean Blonde Damage Rewind Purple Toning Shampoo

I use a number of different blonde shampooing products but nothing has ever made such a change like with this one. I have had a lot of comments regarding my hair now I would definitely recommend

In regards to getting rid of brass tones in your hair, its absolutely brilliant. One of the best purple shampoos I've tried. Very effective but I do find it dries your hair out a little, especially if you don't condition after. I use a hair mask for after and my hair is perfect. I wouldn't advice using on extremely dry damaged hair as its quite powerful. I used this before cutting my hair (my ends was dry, fragile and dead) and they turned a blueish grey colour. Overall I use this every time I shower and its been working perfectly! I've gone from a very dark gingery blonde to practically white hair. Would definitely recommend.

It didn’t not dried my hair. My hair was very soft afterwards and it has nice silver tone

I am in love my hair feel so soft also I have lovely colour of my hair now I Look like a Star 🤩🤩🤩🤩❤

The shampoo was amazing. Not did it tone down the brassy tones in my hair, it also rejuvenated it. It felt soft and sleek. The smell is amazing and I was surprised at how well it spread throughout my hair. It has totally restored my damaged hair. Definitely will buy!

The shampoo works. It is a very good products. The only downside to it is that it is slightly drying but it’s worth it when you see the results. My botched home bleach turned into an amazing hair colour after using this. I would highly recommend.

Great shampoo, quick to use and smells lovely. Neutralises the brassy tones and leaves soft.

It has made my hair feel so much better ,so much stronger and also so much nicer. It has taken all the yellow out of my hair and I absolutely love it !!! Will definitely buy it !!!

I have used many toners in my blonde journey and this one is the best so far. No purple staining so Its amazing for daily use too which is great as it doesnt damage my hair! Can tell it will last a while too. Well pleased!

This really helped repair my hair and help with the orange tones

I was very excited to try this product, however, I was left quite disappointed it left my hair very dry and it all stuck together. I only left on my hair for less than a minute and I already felt like it damaged my hair enormously, I was applying hair masks and conditioner after this shampoo and still was struggling to even brush and separate my hair.

A great product. Compared to any other purple toning shampoos I have used this one was the best, and I could see the results after first use. I have some really brassy tones , and this did manage to cool down the colour and give beautiful grey colour. I will consider buying this again. The fact that this doesn't contain sulphates makes this an even greater product!

Wow! I’m really shocked by this shampoo, I have used numerous purple shampoos and they have always made my hair very dry and doesn’t seem to change the colour very well, but this one I’m actually amazed by I’ve used it only once and it has made such a difference to my yellow tinged hair, it is now back to a beautiful silver after 1 use! Looking forward to using it again as I hate the brassiness in my hair and this takes it out straight away. I’ve also never been fond of the smell of purple shampoos but this one smells delightful and leaves my hair smelling lovely. Turns my hands purple like every other shampoo but always shampoo my hair first and after 10 minutes of washing myself it has gone! A little defiantly goes a long way too. I have long thick hair and only had to use a small amount for it to work it’s magic! Will definitely be buying again as I’m really happy with this product and highly recommend it! 

its a simple toner, it didn't have much of an effect on my hair colour but then again my hair is not incredibly blonde to begin with. I can see some difference but not that much to make me want to use it regularly

This purple shampoo is a dream! I hate any warm tones in my blonde hair so I frequently search for the best purple shampoo to get the ashiest blonde possible. The value is really good for the money. A small amount and it works in a couple of minutes to rid any yellow tones in your hair. The colour left after is beautiful, no purple tones. Would definitely buy and recommend!