The shampoo is widely praised for its pleasant, characteristic baby scent, which is often described as fresh, light, and not overpowering. Users frequently highlight its gentle and mild properties, noting it is kind to skin and scalp and, crucially, does not sting or irritate the eyes, fulfilling its "no tears" promise. It effectively cleans hair, leaving it feeling soft, silky, smooth, and often shiny, while also making it easier to brush and manage. The product lathers well and is considered suitable for the entire family, including adults and those with sensitive skin or scalp. Many appreciate its long-lasting nature due to the small amount required. Some reviewers value its classic status and updated formula, which includes natural ingredients and avoids certain additives. For a minority of users, the shampoo was found to be drying for certain hair types.