Many cats, including those described as fussy, readily consume and enjoy the food. A significant number of customers observed a reduction in hairball issues and noted the food's effectiveness in managing or reducing their cat's weight. The food is frequently praised for its quality ingredients, including superfoods and probiotics, supporting overall health, digestion, and the immune system, with many cats experiencing no stomach upset or digestive problems. The product is generally perceived as being of good quality and offering fair value, although some customers found it expensive. The kibble is generally noted as appropriately sized, though some feedback suggests it can be too large for older cats. Conversely, a notable proportion of cats either did not like the food or were reluctant to eat it. A minority of users reported an undesirable smell associated with the food or the litter tray. Some reviews also indicate an improvement in their cat's energy levels and coat appearance.