The Rimmel London Professional Eyebrow Pencil is frequently described as easy to use and apply, offering smooth application. Many customers report that the product lasts well, staying on all day. It is often highlighted for its affordability and good value for money. A variety of shades and colour options are available, enabling users to find a suitable match. The built-in brush or spoolie is a commonly appreciated feature. While many users find the product smudge-proof, some have noted occasional smudging. The pencil is frequently recommended and customers often express an intention to repurchase it. It is considered effective for filling in sparse or thin eyebrows and allows for precise application and definition. Several reviewers compare it favourably to more expensive or alternative brands, often returning to this product after trying others. It is also noted for providing a natural look. However, some users have reported challenges with application or product consistency, including chalkiness, difficulty achieving precise strokes, the tip being too thick or wearing down quickly, and occasional issues with sharpening or shade matching.