Customers frequently describe the color as rich, beautiful, and natural-looking, often noting it provides dimension or enhances natural tones. Many reported effective grey coverage and ease of application. The product is often noted for having no harsh chemical smell or a pleasant scent, and for leaving hair feeling soft, moisturized, or healthy, with several users explicitly mentioning it is ammonia-free. The included conditioner or mask is frequently praised for its positive effects. A number of reviews indicate the color is long-lasting, enhances natural textures or curls, and that the product quantity is sufficient. Many customers expressed intent to recommend or repurchase the product. Conversely, a few users noted issues such as the color being too dark, insufficient grey coverage, color fading, or causing some hair dryness.