Customers frequently report the Baby Calming Massaging Balm is effective for calming children and aiding in relaxation and sleep. The scent is often described as pleasant, gentle, light, and relaxing, with some specifically noting an authentic lavender aroma; however, a few users found the scent unpleasant or waxy after drying. The balm's texture and application are generally praised for being smooth, buttery, easy to rub in, non-sticky, non-greasy, and soft on the skin, though some experienced it as thick, waxy, or slow to absorb. Many users incorporate the balm into bedtime or bathtime routines. Customers frequently express brand loyalty to Zarbees, often recommending the product or expressing intent to repurchase. The balm is noted as gentle and safe for sensitive skin, and both children and parents often report enjoying the product and its relaxing effects. The product's natural ingredients are appreciated by some reviewers.