Survey results from 03 September 2018
Home Testers participated
Most Important Attribute
Brand used most often
I have a lot of different products I may choose from
I have a few products I switch between
I’ll switch from my favourite for price discounts or better offers
I only switch to a different product when my favourite isn’t available
I never switch from my favourite brand
Top brand per purchase consideration
Brands surveyed by Testers
Shaped for ease of application
Long-lasting
Variety of colour
Variety of finishes (matte/gloss)
Moisturizing
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Products within category
4.7 from 260 Reviews
4.4 from 121 Reviews
4.7 from 192 Reviews
4.5 from 72 Reviews
