Home Tester Club Choice: Best of multipurpose cleaners

Survey results from 28 October 2018

1,561

Home Testers participated

Most Important Attribute

Removing tough stains

Brand used most often

Clorox

Lysol

Mr. Clean

37%

I’ll switch from my favourite for price discounts or better offers

33%

I have a few products I switch between

17%

I have a lot of different products I may choose from

12%

I only switch to a different product when my favourite isn’t available

2%

I never switch from my favourite brand

Brand Loyalty

	37%	I’ll switch from my favourite for price discounts or better offers
	33%	I have a few products I switch between
	17%	I have a lot of different products I may choose from
	12%	I only switch to a different product when my favourite isn’t available
	2%	I never switch from my favourite brand

Top brand per purchase consideration

Removing tough stains : Clorox

Stubborn dirt removal : Clorox

Gentle on surfaces : Seventh Generation

Environmentally friendly : Seventh Generation

Fragrance : Lysol

Works quickest / easiest clean : Clorox

Leaves no scratches : Lysol

Best value in price : Clorox

Expert Technology : Clorox

Brands surveyed by Testers

Clorox

>

Lysol

>

Mr. Clean

>

Method

>

Scrubbing Bubbles

>

Seventh Generation

>

Store Brand

>

Other

>

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Products within category

Home Tester Club Choice: Best of multipurpose cleaners

1,561

Removing tough stains

Clorox

Lysol

Mr. Clean

Removing tough stains : Clorox

Stubborn dirt removal : Clorox

Gentle on surfaces : Seventh Generation

Environmentally friendly : Seventh Generation

Fragrance : Lysol

Works quickest / easiest clean : Clorox

Leaves no scratches : Lysol

Best value in price : Clorox

Expert Technology : Clorox

Clorox

Lysol

Mr. Clean

Method

Scrubbing Bubbles

Seventh Generation

Store Brand

Other

Clorox

Voted # 1

Voted # 1

Voted # 1

Voted # 1

Voted # 1

Voted # 3

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Voted # 4

Voted # 6

Lysol

Voted # 1

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Voted # 2

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Voted # 3

Voted # 3

Voted # 3

Voted # 3

Mr. Clean

Voted # 2

Voted # 2

Voted # 2

Voted # 2

Voted # 3

Voted # 3

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Voted # 5

Method

Voted # 2

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Scrubbing Bubbles

Voted # 4

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Voted # 4

Voted # 4

Voted # 4

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Voted # 5

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Seventh Generation

Voted # 1

Voted # 1

Voted # 5

Voted # 5

Voted # 5

Voted # 5