Home Tester Club Choice: Best of women's shampoo

Survey results from 10 March 2019


Home Testers participated

Most Important Attribute

Leaves hair soft

Brand used most often




Brand Loyalty

Top brand per purchase consideration

Leaves hair soft : Pantene

Dry and damaged hair : Pantene

Leaves hairy shiny : Pantene

Volume : Pantene

Fragrance : Herbal Essences

Value for price : Herbal Essences

Brands surveyed by Testers


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