Survey results from 10 March 2019
Home Testers participated
Most Important Attribute
Brand used most often
I have a few products I switch between
I'll switch from my favourite for price discounts or better offers
I have a lot of different products I may choose from
I only switch to a different product when my favourite isn’t available
I never switch from my favourite brand
Top brand per purchase consideration
Brands surveyed by Testers
Leaves hair soft
Leaves hairy shiny
Volume
Fragrance
Dry and damaged hair
Value for price
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Products within category
4.2 from 761 Reviews
4.6 from 120 Reviews
4.8 from 33 Reviews
4.5 from 141 Reviews
