Customers frequently reported that the toothpaste effectively whitened their teeth, made them brighter, or removed stains. Many users noted that the toothpaste left their teeth feeling clean and polished, and their mouths feeling fresh with fresh breath. Several customers appreciated the product's claim and perceived benefit of strengthening or protecting tooth enamel. A number of users reported that the toothpaste did not cause or even helped reduce tooth sensitivity. Reviewers frequently commented on the toothpaste's foaming capabilities or its consistency, often positively or neutrally. A significant number of reviews mentioned negative sensory experiences such as an unpleasant, strong, bland, or chemical taste, an aftertaste, or a chalky, gritty, or thick texture. The price of the product was a concern for multiple reviewers.