it Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm has been repacked in a newly designed 0.99-oz. pack. The product features the skin softening serum concentrate developed with plastic surgeons and dermatologists. This clinically tested product is claimed to make makeup disappear, leaving sin feeling soft, radiant, supple and moisturized. According to the manufacturer, it acts as a 3-in-1 product: hydrating sulfate-free cleanser, purifying instant make-up remover and anti-ageing skin softening serum. The product has not been tested on animals, and is free from paraben.