That’s why we’re introducing NEW JOHNSON’S® Kids Strengthening Shampoo & Conditioner. From daily styling to everyday combing, we know kids’ hair goes through a lot. These products are specially designed for their developing hair and formulated with wheat bran & vitamin E to strengthen hair and prevent breakage. From the #1 brand trusted by parents, they are free of parabens, phthalates, sulfates, and dyes. And because they’re from JOHNSON’S® they have our NO MORE TEARS® promise, are hypoallergenic, and pediatrician and ophthalmologist tested so you can let them tackle bath time with confidence.