The Maybelline Colossal Bubble Washable Mascara is often recognized for providing significant volume, length, and thickness to lashes. Many users appreciate its buildable formula that generally applies without clumping, though some report experiencing clumping, particularly with multiple coats or over time. The mascara is frequently praised for its ease of removal. Reviews regarding the applicator brush are varied, with some finding it effective for lash separation and application, while others express dissatisfaction with its design or flexibility. It is commonly considered an affordable product. While some users report good longevity without smudging or flaking, others note issues such as smudging, bleeding, or decreased durability in humid conditions, or that it comes off too easily or weighs lashes down. The mascara is also noted for separating lashes and, for some, for its ability to hold a curl or provide lift.