Customers consistently praise the Moroccanoil Hydrating Shampoo for its pleasant and often long-lasting scent. Many report that it effectively hydrates and moisturizes hair, leaving it feeling soft, silky, and smooth. The shampoo is frequently noted for adding shine, reducing frizz, and improving overall hair health and manageability. Users often observe that it lathers well and provides benefits without making hair feel heavy. It is considered suitable for various hair types, including dry, curly, color-treated, and some with oily scalps. While some customers acknowledge the product's higher price point, they often deem it worth the cost, citing that a small amount is sufficient. A few users, particularly those with fine hair, have reported that it can occasionally weigh down their hair.