Customers generally report positive experiences with the Neutrogena Rapid Wrinkle Repair Retinol Pro+ Power Serum, frequently highlighting its effectiveness in improving skin texture, making it smoother and softer. Many users observed a reduction in fine lines and wrinkles, as well as enhanced skin radiance and brightness. The serum is often described as gentle and tolerable, with numerous reviewers experiencing no irritation, flaking, or purging, even on sensitive skin, although some reported initial irritation or breakouts. The product's texture is commonly praised for being lightweight, non-sticky, non-oily, and smooth, absorbing quickly into the skin without leaving a greasy residue. Application is generally found to be easy, with features like the dropper appreciated for precise dispensing. Users often note quick results, sometimes within a few weeks, though some did not observe significant changes or emphasized the need for consistent, long-term use. The serum is considered good value, with a little product going a long way, and is often seen as an affordable option compared to high-end brands, though a few reviewers found it expensive. The scent is typically described as neutral or absent. Additional benefits cited include improved skin firmness, hydration, and a reduction in dark spots or uneven tone.