No Fade Fresh Color Depositing Shampoo is described as a refreshing and maintaining formula for colored hair, and claimed to instantly add purple tones to purple, platinum, light dark blonde, lightest brown hair or highlights, leaving a healthy, brighter and lighter result, with no fading. The formula features the Bondheal technology to repair bonds in the hair from the inside out, and reducing breakage and healing damaged hair from effects of bleach and coloring. Formulated without sulfate, paraben or cruelty, the vegan product retails in a 6.4-fl. oz. pack bearing a QR code. It is available in the shade Purple.