The OH SO DAZZLING – Enzyme Whitening Toothpaste is frequently praised for its whitening effectiveness, with many users reporting brighter teeth and noticeable results, sometimes quickly. Customers often find the product to be generally effective, leaving their teeth feeling clean and their breath fresh, leading to recommendations and intentions for continued use. The sweet mint flavor is generally well-received, though some users describe the taste as unpleasant, medicinal, or a peroxide taste. The toothpaste is noted for being gentle, non-abrasive, enamel-safe, and beneficial for sensitive teeth and gums. Its packaging and aesthetic design are commonly highlighted as appealing. While the product's texture is frequently mentioned, opinions are mixed, with some describing it as unusual or gritty. Some customers express concerns about the price. The product is also positively associated with the Colgate brand by some users.