Customers frequently commend the Pyure Organic Hazelnut Spread for its positive taste and flavor, often described as rich, delicious, and having a natural chocolate hazelnut profile. A significant number of reviews highlight its low sugar content, with many appreciating it as a sugar-free, reduced-sugar, or not-overly-sweet option. The product is frequently compared positively to Nutella, with many customers considering it a good alternative or even preferring it. Positive aspects of the spread's texture, such as being smooth, creamy, silky, and easy to spread, are commonly mentioned. Many customers value the product for its health benefits, organic ingredients, and as a healthier alternative to other spreads. It is particularly popular among those following specific dietary restrictions, including keto, low-carb, and diabetic diets. Customers also appreciate its versatility, using it on toast, fruit, crepes, or consuming it directly from the jar. The product is often recommended by reviewers, and many find it to be a guilt-free indulgence. It is also noted that children often enjoy the spread. Conversely, some customers reported a negative or bland taste, or that it did not compare favorably to Nutella. A noticeable number of reviews mention an artificial or lingering aftertaste, sometimes attributed to erythritol. There are occasional comments regarding the price, with some finding it expensive while others consider it fair or affordable. A few reviews also mention oil separation, suggesting the need to mix the product before use.