The majority of customers report that their dogs readily accept and enjoy the food, often preferring it over previous brands, even among picky eaters. The small kibble size is frequently cited as suitable for small dogs and for easy chewing. Many users observe improvements in their dogs' coat health, energy levels, and digestion, including fewer stomach issues and healthier stools. The food is noted for its high-quality ingredients and nutritional benefits. Several customers found the transition to this food was smooth for their pets. The product's science-backed formulation and veterinary recommendations are also mentioned. Additionally, the resealable or velcro packaging is appreciated for its convenience. A recurring point of feedback is the product's higher price. A minority of reviews indicate that their dogs did not accept the food.