The detergent is generally considered effective for cleaning clothes, though some users find it less effective for heavily soiled items or that it requires multiple washes for desired cleanliness. Its scent is frequently described as pleasant, fresh, or good, and often not overpowering, but some customers find it too strong, unpleasant, or lacking longevity. A common theme is its affordability and good value. Many users report it effectively removes various stains, while others note its limitations on tough stains. The product is often compared to more expensive brands, with some finding it comparable and others noting it is less effective or more diluted. Regarding concentration, some customers appreciate that a small amount is sufficient, whereas others perceive it as watered down, requiring more product per load, or lacking suds. Several customers would repurchase the detergent, particularly when on sale or in specific circumstances, though some do not recommend it. A few reviews mention issues such as the detergent being gloopy, leaving residue in the dispenser, or leaving a build-up feeling on clothes. One user found it suitable for sensitive skin, while another experienced skin irritation.