Buchanan Group Website - Home Tester Club

Data protection

LAST UPDATE: September 2020

We take the protection and security of your personal data and compliance with data protection regulations very seriously. Personal data refer to any information relating to an identified or identifiable natural person. In the following we inform you about which data are collected when you use our website and if you are a member of the Home Tester Club and how we use them.

This data protection notice applies to the member states of the European Union, the United Kingdom and Switzerland.



Buchanan Advertising (Deutsche) GmbH
Landsberger Straße 284
80687 Munich

process your data as the controller.



Our data protection officer is Mr Hannes Oenning, to be contacted by post at the above address (“FAO data protection officer”) or email:


We collect, process and use your personal data as described below in this privacy policy and in compliance with the relevant data protection laws.

a) Visit of the Home Tester Club website

If you only visit our website, i.e. if you do not contact us by email or via our contact form, we will only collect the personal data that your browser transfers to our server. If you wish to view our website, i.e. you wish to read product reviews without registering as a member, we will collect the following data, which are technically necessary for us so that we are able to display our website and ensure its stability and security:

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Respective data quantity transmitted
  • Website from which the request originates
  • Browser
  • Operating system and its interface
  • Language and version of the browser software

If you choose to communicate with us (e.g. via email or via our contact form), we may collect your email address and your first name and surname, as well as other data that you send us in case of communication, depending on the communication channel.

We use your data only for the purpose for which you have provided us with the data, e.g. to enable you to visit our website or to process your contact request.

To make visiting our website more attractive and to enable the use of certain functions, we also use so-called cookies. For details please refer to our Consent Management Platform.

The legal basis for the processing of your personal data in connection with the visit of our website is our legitimate interest. This consists, on the one hand, of maintaining the functionality of our website and, on the other hand, of answering any enquiries you may send to us.

b) Registration as member of the Home Tester Club

If you become a member of our Home Tester Club, the data you provide us during registration and which are required for this purpose (“mandatory fields”) will be collected. This currently includes:

  • Name
  • Gender
  • Month and year of birth
  • Email address

In order to receive products to test you are required to provide your address.  It is not a requirement to provide your address to create a Home Tester Club account.  On a voluntary basis, you can provide us with your telephone number during registration.

When setting up your account, you will have to fill in further mandatory fields. These are e.g.

  • Size of your household
  • Number and age of children
  • Your approximate annual income, with the option not to disclose

You also have the option, on a voluntary basis, to store a profile picture and create links to your social media accounts (Instagram and Facebook). In this context it is possible that we may receive further information from you.

  • When you link to your Facebook account, we receive your email address, your name, your date of birth (if you have provided it) and your Facebook user ID.
  • When you link to your Instagram account, we receive your Instagram user ID, your account name and information about the number of followers you have.

In both cases we will also receive any profile picture that you may have stored on your social media account.

To register you as a member we need your name and a valid email address without which, registration is not possible, as we need an individual email address for each member in order to be able to contact you personally as our contractual partner. In addition, we verify the accuracy of the email address you provided during registration as a member by sending you an email containing a link that you must confirm in order to complete your registration as a member (so-called “double opt-in”).
We require your address in order to be able to send you any product tests.
You must state your age since we only allow adults to become members.
Furthermore, your so-called socio-demographic data such as age, gender, household size, number of children and annual income class are absolutely necessary in order to determine representative participant groups.
Without specifying the above-mentioned mandatory data, a membership in the Home Tester Club is unfortunately not possible.

If we collect your telephone number in the course of registration, we will use it to clarify any queries we may have when delivering or submitting your evaluation by telephone. We may also use your telephone number to remind you to submit a review after you have participated in a product test.

You can add a profile picture to give your contributions a personal touch.

You can link your Facebook or Instagram account so that we have another channel through which we can communicate with you. For example, it is possible for us to remind you via the news function of your social media account to submit a review after you have participated in a product test. On the other hand, by linking to your social media accounts, we can identify members who are active on social media for our product tests. It also allows us to evaluate our product tests more thoroughly.

The legal basis for the processing of your personal data when registering as a Home Tester Club member is your interest in becoming a member of HTC and, after registration, your membership (point (b) of Art. 6(1) GDPR). The legal basis for the processing of personal data provided by you on a voluntary basis is the consent you have expressed by entering the data (point (a) of Art. 6(1) GDPR).

c) Application for a product test

If you choose to apply to participate in a product test as a Home Tester Club member, you will usually have to answer additional specific questions. These may be questions about your experience with the test product or similar products or your interests and habits regarding that type of product. These may also include questions about your lifestyle, sociodemographics or consumer behaviour. Depending on the product, we may also need to collect so-called sensitive data in individual cases, e.g. information on your health in connection with the corresponding test product. In this context, you will also be asked to confirm or update your address data.

We use and need this data to find out whether you fit the target group of the respective product test. Without answering these specific questions, you will not be able to successfully qualify for a product test.

For some product tests, the selection of participants is a two-stage process. In the first stage, we check whether you meet mandatory sociodemographic criteria via the answers that you submitted. Once an applicant has provided their voluntary details, an automated check will be carried out, i.e. without any of our employees looking at the details, to see whether the applicant fulfils the specific requirements.
In the second stage, the final participants are selected for the product test from all applicants who have successfully completed the first stage.  Selection, which may be automated, is determined according to a variety of factors, including but not limited to, your activity on Home Tester Club, your previous participation and completion of product tests, your answers to the sociodemographic.

The legal basis for the processing of your personal data when applying to participate in one of our product tests is your explicit consent expressed by your registration for the product test. The legal basis of the processing of your data for deciding on the success of an application is our legitimate interest. This will allow us to judge whether you are eligible for one of our product tests, i.e. whether you fit the defined target group.

d) Use of the Home Tester Club platform

i) Submission of reviews and participation in product testing
If you, as a member of the Home Tester Club, submit a review or participate in a product test, the data you submit to us in this context will be collected depending on whether you have chosen a “private profile” or a “public profile”.

  • Private profile

If you review a product or participate in a product test and then submit a review and have a “private profile”, the review will be published under your first name and the date the review was submitted.

  • Public profile

If you review a product or participate in a product test and then submit a review and have a “public profile”, the review will be published under your member name and with your city/residence and your profile picture, if you have stored one. A public profile allows other members to see not only your first name, but also your city, your date of joining, all of your published reviews and your profile picture, if you have uploaded one. You can set up your profile to be private or public at any time in your member profile under “My Dashboard” – “Settings” – “Security”.

In both cases, you can also add a photo or video (hereinafter “Content”) to your review, which may also identify you or others. This Content is then published on the Home Tester Club platform and, if applicable, on the Home Tester Club social media channels (Instagram and Facebook). This Content may also be used by our customers for advertising purposes in any form (e.g. on flyers, brochures or other printed matter), in digital form (e.g. as a newsletter) and on various customer-owned channels (e.g. Instagram, Facebook, YouTube), but only if you give us your consent in each individual case.

Please also note our Terms when providing Content. These specify, among other things, the scope of the rights of use for Content that you transmit to us and release for publication. If you add Content, our Terms will be provided to you as a link, so that you can view them.

ii) Participation in surveys
As a Home Tester Club member, you can also participate in our surveys, which can be general surveys on general or specific topics and projects or product test surveys following participation in a product test or project.

  • General surveys: If you participate in one of our general surveys, you will be asked additional general or specific questions, for example about your interests and habits, your buying behaviour or your opinion on certain general or specific lifestyle topics. Your individual answers or participation in the survey will not be published. We may use all provided answers in aggregated form and publish them either by ourselves or by our customers. The aim of the surveys is to collect information that enable us to offer certain products to certain people and to get an impression of our community. This allows us to select and approach you specifically for participation in specific projects.
  • Product test surveys: If you take part in our product test surveys following participation in a product test, you will be asked additional general or specific questions, some of which are project-specific, usually about your experience with the tested product. The aim is to cumulate results to the experience with the specific product. In addition, we can use the survey results to generate reviews that are published either by ourselves or by our customers in aggregated form (e.g. “85% of 500 testers would recommend the product to others!”). In these cases, your identity will not be disclosed.

iii) Participation in competitions
As a member, you can participate in competitions we organise from time to time. In this context, you may need to provide additional content, e.g. regarding your opinion or your experience in a product test (e.g. videos). Otherwise, you cannot participate in the competition.

iv) Use of campaign hashtags
Regardless of whether your social media profiles have been linked or not, you can still use so-called “campaign hashtags”. If you do so, we will be alerted to your post and can repost it on our website or our social media channels. Our customers may do the same. Depending on the content of your post, your identity may be disclosed, for example, if you use your real name as the name of your social media profile, or if you are visible in your post yourself. By using the campaign hashtag, you agree that such posts can be shared.

v) Use of the “hometesterclubuk” hashtag
If you use the “hometesterclubde” hashtag, your posts can be published automatically on our website, if you have a public profile. By adding the “hometesterclubuk” hashtag, you agree that such posts can be used.

The legal basis for the processing of your personal data when using the Home Tester Club platform (Section 3(d)(i)-(v)) is, unless otherwise stated, your membership in the Home Tester Club, which can be terminated at any time, as well as the terms of use accepted by you.



Your data will of course be treated confidentially. If necessary, we use service providers who are strictly bound by instructions to support us, e.g. with logistics and fulfilment (i.e. dispatch of products for product testing), EDP or the archiving and destruction of documents, and with whom separate contracts for data processing have been concluded in order to guarantee the secure and legally compliant handling of your data. In this context, service providers are only granted access to your personal data to the extent necessary to provide the respective service. Your data will not be transferred to third parties unless we are legally obliged to do so (e.g. in the event of an inquiry from an authority or court) or you have given us your consent to do so in individual cases.



We may exchange information and personal data within the Buchanan Group, i.e. in a so-called third-country transfer. We have adopted so-called EU standard contractual clauses in order to ensure an adequate level of data protection in accordance with the provisions of the General Data Protection Regulation (GDPR). The current EU standard contractual clauses can be viewed under the following link:



Your data will be stored as long as they are necessary for the fulfilment of the purpose for which they were collected, and no legal retention obligations oppose their erasure.

Your data as a Home Tester Club member will be stored as long as your member profile exists or the post you have commented, reviewed or published is available on the platform. You can cancel your membership in the Home Tester Club at any time by deleting your account in your member profile under “My Dashboard” – “Settings” – “Security”.

If you are requested to provide Sensitive Data to Home Tester Club a notice will be provided to you in advance of providing that data.  You are under no obligation to provide this data to Home Tester Club. Sensitive Data that you have provided be stored for a period of six months.

If you have entered data after registration when using the platform, these data will remain stored for as long as your Home Tester Club account exists. Of course, you can anonymise your posts (e.g. photos, videos, reviews) at any time in your member profile under “My Dashboard” – “My Uploads” or “My Dashboard” – “My Reviews”, or you can delete your account. All personal data related to your account will be truncated. Furthermore, your first name or nickname will be used in connection with your posts – your first name or nickname will not disclose your identity after your other membership data have been erased.



With regard to your personal data, you have the following rights towards us:

  • Right of access,
  • Right of rectification or erasure,
  • Right to restriction of processing,
  • Right to object to the processing, insofar as we process your data due to legitimate interests
  • Right to data portability

You also have the right to withdraw any consent you may have given to the processing of your personal data with effect for the future, without affecting the lawfulness of processing based on consent before its withdrawal. If you are affected by automated processing based on your express consent by disclosure of your data, you have the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.
Furthermore, you have the right to lodge a complaint with a data protection supervisory authority in the member state of your habitual residence, place of work or place of the alleged infringement about the processing of your personal data by us.

In order to exercise the above rights and for further questions on the subject of data protection, please refer to the contact data mentioned under Section 1 or contact our data protection officer.



We have taken various technical and organisational measures to ensure that the data collected and processed by us is protected against unauthorised access, loss, destruction and manipulation. It goes without saying that legal requirements for data protection are observed. However, we would like to point out that no data transfer over the Internet is one hundred percent secure.



For your convenience, this website may contain links to other websites. This privacy policy does not apply to those other websites. We recommend that you read the respective data protection notices to obtain information on data collection and data processing.



We reserve the right to change or adapt this privacy policy. We therefore ask you to check it occasionally to ensure that you know the latest version whenever you access the website.