Colin With Germ Protection

Reckitt Benckiser (RB)India has relaunched the iconic colin brand with germ protection benefits, keeping in mind the current requirements of the Indian consumer. Hygiene and disinfection have become an important part of the everyday lives of consumers. A comprehensive market survey showed that “does colin disinfect” was one of the brand’s most searched terms. The research further highlighted that customers were looking at a trustworthy brand such as colin to cater to their increasing cleaning and germ removal needs.