Many customers report visible teeth whitening and effective stain removal, often within weeks or months. A significant number of reviews highlight a clean mouth sensation and lasting fresh breath. The flavor is generally described as pleasant, often mint, although some users noted an unpleasant aftertaste or that it was not their favorite. Several customers are long-term users, attributing sustained results to consistent product use. The toothpaste is frequently cited for its effectiveness against stains from coffee, tea, and smoking. A notable minority did not experience significant whitening or expressed disappointment with the results. Many users recommend the product, with some considering it their preferred toothpaste. The formula is occasionally described as gentle or smooth. A few users mentioned no increased teeth sensitivity, while one reported experiencing some sensitivity.