Catchy name and packaging (i.e. pink!), I like it - that's what made me give it a try. To set my review in perspective, please note that my usual spicy tolerance level is 7/10. For me, this is not exactly "Mala" but spicy level is definitely greater than most snacks out there. As for the taste, I'd say the spiciness has overpowered any sort of lobster taste or whatsoever flavour that was intended. Overall, all I can I say is "It's Spicy alright"! You'll love it if you want a little kick, but if your tolerance level is top notch, this might be nothing for you.