The food is highly palatable, with many cats enjoying it, including those previously described as fussy or picky eaters. Customers observe improvements in coat condition, increased activity or mobility, and a general appearance of contentment and health in their cats. The food is generally well-tolerated, with reports of good digestion, no tummy issues, and in some cases, less smelly faeces. The kibble size and texture are considered appropriate, including for older cats' teeth. The product is perceived as nutritious, balanced, and of high quality, and is sometimes vet-recommended. Cats often consume all the food, leaving empty bowls. Many customers recommend the food and express an intent to repurchase it regularly. Positive feedback is noted regarding the packaging features, such as resealability. Some customers mention the product's higher price point. A preference for the chicken flavour is occasionally noted.