The product is widely reported to thicken and add volume, creating a fuller appearance, and is frequently described as holding brows in place effectively for extended periods. Many users find it easy and quick to apply, simplifying their routine. The gel adds pigment or tint, and is often noted for achieving a natural or laminated look. It is effective in filling sparse areas and is considered suitable for various brow types. Some users compare it favorably to more expensive brands, and its affordability is a recurring positive aspect. The formula is often mentioned as buildable, and the applicator or brush quality is frequently praised. The product is also noted for being cruelty-free, vegan, and resistant to smudging, flaking, and transferring. Conversely, some users experienced the formula as too thick or heavy, leading to messy or difficult application. A minority reported that the product did not provide sufficient hold or longevity. Concerns were also raised regarding an unnatural or "painted" appearance, and some noted a chalky or powdery residue.